Date(s) - Feb 28
4:00 pm - 4:30 pm
When: 4:00pm ET, Thursday, February 28, 2019
Where: Via webinar
To better understand the effects of demographic, technological, and cultural changes, Transdev, an international private-sector transport operator, commissioned a survey by Ipsos, a global market research firm to gauge the challenges transit agencies face looking forward and their plans and areas of focus over the next three years. The survey of transit officials began with an open-ended question about their primary concerns, followed by specific questions regarding their attitudes towards the deployment of new technology, partnerships, and improvements in the passenger experience, among others. Eno prepared a summary of the results in context with other studies and statistics relating to transit in the twenty-first century.
New entrants in the urban mobility space provide exciting options for mobility in cities and help prompt a fresh conversation about new kinds of partnerships and deploying the latest technologies. Many appear interested in their agencies’ role as managers of mobility options across cities and metropolitan areas. There is more to be done to help agencies harness utilize new technologies, yet it is also clear that transit agency officials have a firm grasp on the numerous challenges and the genuine opportunities they are facing today. Thorny issues like sustainable funding and workforce development are, understandably, their top concerns along with stresses about fluctuating levels of ridership. But since both large and small agencies from coast-to-coast remain firmly committed to their primary mission of serving their customers, there is plenty of room for optimism.
Robert Puentes, President & CEO, Eno Center for Transportation
Ruth Otte, Executive Vice President, Marketing and Communications, Transdev North America
About Ms. Otte:
Ruth Otte leads Transdev North America’s marketing and communications efforts, responsible for corporate marketing and branding, messaging, strategic and crisis communications, online and social media strategy, building ridership and passenger loyalty and marketing apps and digital services.
Ruth leads the company’s efforts to build the Transdev brand, supports the business development team in proposal development, and helps build a high-performance culture through employee engagement programs and nurturing values-based leadership throughout the company. She works closely with the international marketing and communications teams on a variety of programs and initiatives.
She brings 25 years of experience developing some of the most successful brands in television and children’s media. She was president of The Discovery Channel for its first nine years, and built the brand from relative obscurity into industry prominence. Ruth was a member of the original team that helped launch MTV in 1981, and worked in senior sales and marketing roles with MTV and VH-1.
Ruth received the cable industry’s “Distinguished Vanguard Award for Leadership” and was voted “Woman of the Year” by the Women in Cable organization. She holds a master’s degree in business administration and a bachelor’s degree in education. She was awarded an Honorary Doctorate in Humane Letters from the University of Maryland.