Road to Recovery Webinar: Rebalancing the Load: How Road User Charging Can Influence Traveler Behavior
Congestion pricing can be a valuable tool for regions to address congestion and meet goals for sustainability and equity. Intelligent Transportation Systems (ITS) tools and electronic toll collection (ETC) technologies can enable congestion management systems that can sense, adapt, and influence driver behavior so that planners and policy makers can optimize their transportation networks. Given the current changes in traveler behavior due to the pandemic, there is increasing interest in road user charging schemes as a new approach to manage the load on regional transport systems. In this webinar, you’ll learn how technology is being leveraged to integrate other road network systems, holistically manage networks, coordinate planned demand against different modal capacities, and incentivize specific choices.
Marc Deflin, Vice President of Business Development – Road User Charging, Cubic Transportation Systems
Brianne Eby, Senior Policy Analyst, Eno Center for Transportation
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Marc Deflin leads global Business Development for Cubic Transportation Systems’ Road User Charging Business.
Deflin has thirty years of progressive experience in engineering, project management, and business development in the road user charging industry. His expertise lies in tolling systems and back-office operations and he is familiar with the migration of cash tolling to multi-lane free flow electronic tolling environments. Deflin also has strong experience working with multiple agencies in the US for Electronic Toll Collection and is well versed in intelligent transportation systems, sensor technologies, radio frequency identification (RFID) applications and emerging mobile applications.
He was previously Vice President of Xerox/Conduent where he worked with multiple toll agencies in the United States on Electronic Toll Collection pursuits and projects, including dynamic pricing. He also served as Xerox’s Vice President of Tolling, located in the Netherlands where he pursued global road user charging and congestion pricing projects.
Prior to Conduent and Xerox, Deflin worked in leading transportation service and technology companies including Raytheon Systems Company, Hughes Aircraft Company, Telvent Transportation and start-ups – At-Comm Corporation and SpeedInfo.
Deflin graduated from the University of Notre Dame with a Bachelor’s Degree in Mechanical Engineering. He also has a Master of Science in Industrial Administration (MBA) from Carnegie Mellon University.