Seattle

Understanding the U.S. Airline Industry

Best for: People who work closely with airlines Career Level: All Levels

Course Overview
This course is an ideal way to quickly learn the basics of the airline industry. The course was developed for people who work closely with airlines so they can gain the airline industry knowledge they need do their job more effectively. Eno has developed this program to appeal to a wide audience, including: a) suppliers to the airline industry; b) airport managers and their governing organizations; c) travel-related firms that depend on airlines to deliver customers; d) state, county, and municipal officials responsible for attracting air service; e) government affairs teams involved with aviation; f) trade unions; and g) federal agencies with aviation responsibilities.

COURSE DETAILS
The next scheduled course will be offered on November 4, 2015. Registration is now open. If you are unable to attend this course but are interested in another date, please add your name to our course interest list, and you will be contacted when a course that meets your needs is scheduled.

FUTURE COURSE OFFERINGS
To learn more about future course offerings, contact Alex Bond at abond@enotrans.org or 202-879-4714. Eno is interested in delivering this course outside of Washington, DC. If you are interested in hosting a course, please contact us.

The course can be paired with content on airport governance to provide an information-rich airport board retreat or new staff orientation.

COST
Tuition is $250. Eno Members receive significant discounts on all CTL courses.

airline quote

REGISTRATION
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INSTRUCTOR
Dr. Rob Britton brings 25 years of hands-on leadership at three airlines. He retired in 2009 from American Airlines, where he served in a variety of roles including Adviser to the Chairman, and Managing Director of Brad Development and Advertising. He also worked in international planning, corporate communications, passenger sales, IT, and operations. Dr. Britton is an adjunct professor at Georgetown University’s McDonough School of Business. He is a frequent guest lecturer on airline management and leadership topics at business schools and airline groups worldwide. Dr. Britton holds a Ph.D. in economic geography from the University of Minnesota. His energetic and inviting presentation style invites class dialogue, enabling students to absorb complex topics quickly. For more detail about course content, contact Rob at rob.britton@Airlearn.net.

COURSE OUTCOMES
Following the course conclusion, participants will understand how the airline business works, including:

  • Economic fundamentals, including drivers of sustained profitability
  • How air transport affects other sectors of the economy
  • Commercial basics, including routes and schedules, pricing, distribution, and promotion
  • Operational overview
  • The Federal government’s ongoing role and influence
  • Current trends

 

COURSE AGENDA

10:00am- 12:00pm       Tour of DCA (optional)
12:15pm-1:30pm            Lunch
1:30pm-5:30pm             Class- Instructed by Rob Britton

Next Course Date

November 4, 2015

Location:

Reagan National Airport MWAA Conference Room A
2401 Smith Boulevard
Arlington VA 22202

Fee:

Registration Fee is $250.

Register Now
Dr. Rob Britton
Eno Senior Advisor
Rob Britton has spent his entire working life, 46 years, in and near the airline industry. He has become an expert in explaining its complexities, and in helping airlines, their suppliers, and other firms run their businesses more profitably and effectively.
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